Always In Beta
🤔 The process of continuous personal improvement
Smart companies run extensive beta tests before they launch a product or service. Rather than just crossing their fingers and hoping for the best, they nudge their concept into the world to see what happens when it collides with reality.
Let’s say it’s an app. Developers want to see how real people interact with what they’ve made. Do users enjoy it? Where is it confusing? What are the blind spots? Whatever the answer, they don’t take it personally.
It’s all just feedback, insight on what works and what to improve.
“To stay relevant, you must keep your career in permanent beta. That means committing to a lifetime of learning and professional growth…”
- Jay Samit
I don’t know the full context of this quote, but it got me thinking about adopting an “always in beta” mindset, which means seeing every experience as a part of our development.
It’s about remaining open to feedback, embracing the discomfort of change, and refusing to coast on what we already know.
Nothing is fixed—it evolves as we do.
You can tell a company is doomed when it becomes too comfortable with its “finished” product. The same is true for us.
An “always in beta” mindset rejects the idea that we’re finished in any area of life. It replaces the fear of failure with curiosity and the illusion of arrival with the creative joy of iteration.
The Shift
In your career: Take on new challenges, learn new skills, and seek feedback regularly.
In relationships: Stay curious about your loved ones and constantly work to grow closer rather than assuming you know everything about them.
In personal growth: Spend time in reflection, wrestle with new perspectives, and regularly challenge fixed beliefs—yours and other people’s.
Living in beta isn’t a phase to pass through—it’s a strategy for continuous improvement. Keep evolving. Keep refining. And stay in motion.
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